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MARKETING
“THE MESSAGE IS NOT THE PRODUCT – BUT THE PRODUCT IS THE MESSAGE.”
Alex Bogusky
why connect
We believe great marketing isn’t something you add later — it’s something you build in from the start. Inspired by Alex Bogusky’s Baked-In principle, we shape brands so their products naturally communicate what they stand for. When design, storytelling, and experience are aligned at the core, audiences feel the message instead of being told. That creates trust, clarity, and attraction that no campaign alone can buy.
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This approach is more than efficient — it’s transformative. By integrating Corporate Design, Online Marketing and Social Media at the product level, we turn every interaction into a true brand moment. The result: marketing that isn’t parallel or peripheral, but powerful, authentic, and inevitable. Let’s build something that speaks for itself…

TEAM

Ingo Popp
Strategic head with more than 30 years of experience in marketing and sales. “Do what you love.”

hannah nieta
Communication and design with the passion of puns. “Be the voice – not the echo.”

antonio grosz
Web designer and developer with a focus on user experience and SEO. “Nothing is impossible.”
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